Women are way better than men at crowdfunding, study says

In Silicon Valley, venture capital funding still overwhelmingly favors men. 

Male investors often don't fully understand the value of ideas women entrepreneurs pitch them. They throw capital at food delivery service after food delivery service, but ignore ideas that cater to groups they're not part of. 

There's one type of funding, though, where women are outdoing men. According to a new study from consulting firm PWC, women are flat-out better at crowdfunding than men. 

An analysis of 450,000 campaigns found that campaigns led by women were 32 percent more successful at meeting their fundraising goals than campaigns led by men. People who support crowdfunding campaigns contribute more to women, too: an average of $87 per individual backer to women and $83 per backer to men. Read more...

More about Kickstarter, Crowdfunding, Women In Business, Women In Tech, and Venture Capital


via Tech Republiq