Monday, May 1, 2017

Uber and 'The Circle' have nearly identical logos and everyone noticed

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Well, this is awkward.

When The Circle — the 2017 James Ponsoldt film based on Dave Eggers’ dystopian novel — hit theaters, it was emblazoned with a bright red circle (we see what you did there) logo. The only thing is, well, that logo looks incredibly similar to Uber's circular logo.

Uber — you know, the real company — debuted its circle logo in 2016. According to Wired, it was inspired by a blog post Travis Kalanick wrote, describing the company's culture as "the combination of bits and atoms. Bits represented the machine efficiency involved in Uber’s mapping and dispatch software. The atoms represented people." Read more...

More about Reactions, Logos, Conversations, Tom Hanks, and Film


via Tech Republiq

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