Facebook accused of targeting 'insecure' children and young people, leaked report shows

Facebook has apologised for reportedly allowing advertisers to target emotionally vulnerable people as young as 14, as a 23-page leaked document obtained by The Australian revealed. 

According to the news outlet, the document prepared by two top Australian Facebook executives uses algorithms to collect data (via posts, pictures, and reactions) on the emotional state of 6.4 million "high schoolers," "tertiary students," and "young Australians and New Zealanders … in the workforce," indicating "moments when young people need a confidence boost." 

In other words, data says they feel "worthless" or "insecure" and are therefore well-positioned to receive an advertiser’s message.  Read more...

More about Algorithm, New Zealand, Children, Advertising, and Australia


via Tech Republiq