Instagram appears to be gearing up to bring a dose of transparency to what its users are promoting. A new tool, spotted this week but not yet widely available, would let advertisers tag a partner in Instagram posts.
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The tagging system is featured below the "Tag People" option on Instagram and seemingly lets advertisers name a partner. The functionality comes after years of advertising watchdogs and lobbying groups being frustrated about the lack of a clear policy or rules for so-called branded content on the app.
Moshe Isaacian, a creative marketing strategist from Los Angeles, spotted the feature earlier this week. Read more...
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