As Apple spent nearly two hours breathlessly detailing its many new services, I slowly got a sinking feeling in the pit of my stomach.
No, not because I'm inherently creeped out by the idea of Apple owning even more of my life (though it's certainly a valid concern), but because I already know I'm going to sign up, and it's not going to be cheap.
Monday's celebrity-filled event marks a huge turning point for Apple. The tech giant, which became the most valuable company in the world thanks to the iPhone, can no longer rely on $1000+ phones alone. Instead, Cupertino must now figure out how to squeeze money out of services that have long been free, like its News and TV apps. Read more...
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