How do you prepare a black child for the discrimination, hatred, and racism they will experience?
It's an agonizing question black parents have faced for generations. Now, a new ad is chronicling how they've tackled these heartbreaking yet necessary conversations with their children over the past several decades.
The moving ad comes from an unlikely source — consumer goods corporation Procter & Gamble. The spot is part of its My Black Is Beautiful campaign, which was launched earlier this year by black P&G employees to celebrate and support black beauty. Read more...
More about Parenting, Children, Social Good, Racism, and Advertisementvia Tech Republiq
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