Say you're 10 years old with a little sister who's six, and your parents are talking in low voices in the kitchen. You're bored, so you look at your sister, look back at your parents, look at your sister again and say, "I know something you don't know."
The point is to generate intrigue, right? You want your sister to want to know what you know. Now you're supposed to go to your grave with this piece of information, allowing its mysteriousness to grow into credibility. But if you forget that part and just come out with whatever it is you know, it better be good. Or, if you're new White House Communications Director Anthony Scaramucci, you could just volunteer that, actually, your information is shit. Read more...
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