Saturday, April 1, 2017

People applied to work for Hub, a fake startup whose smart home device doesn't do anything

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This April Fools' Day, one joke long in the making about Silicon Valley got kind of out of hand. 

An Indiegogo campaign for "Hub: the ultimate IOT smart device" got the attention of students at Yale University — so much so that some applied to work at the burgeoning campus startup. 

But the entire project was a joke, meant to mock smart home devices like Alexa and Google Home, along with the rest of the ever-proliferating internet of things. 

Hub, as presented in a highly-produced marketing video, doesn't really do anything. It's just a hunk of metal that promises to connect to the internet of things. The big tech words and fancy production, though, caused some viewers to miss that lack of purpose.  Read more...

More about April Fools Day, Internet Of Things, and Business


via Tech Republiq

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