How do you get women to try organic tampons? Give them out at Equinox

Starting Wednesday, every Equinox member will find tampons from Lola in their gym's women's bathrooms. 

That's a big deal for Lola. The organic tampon subscription service and wholesaler was one of the first high-profile women's health companies to make a splash in Silicon Valley (or Silicon Alley, since Lola is based in New York). Since 2015, Lola has raised $11.2 million in funding from investors including Spark Capital, Trump in-law Josh Kushner, Lena Dunham and Allison Williams. 

But since Lola's launch, the buzz around wholesale or subscription models for women's health tech startups has started to fade. Lola makes tampons and pads out of organic cotton and sends them directly to consumers via a subscription model. But there's also Cora, which launched after Lola with a similar idea, and Flex, which is trying to get women to switch to a disposable menstrual disc. Read more...

More about Lola, B2b, Menstruation, Reproductive Health, and Tampons


via Tech Republiq