Volvo's 'LifePaint' is part of their pledge to prevent all cyclists from being injured in auto collisions by 2020.
It's a water-based reflective spray that is invisible by day and lights up at night in the direct glare of headlights. It's now available for purchase online for $13.99. Read more...
More about Mashable Video, Reflective Spray, Bicycle, Volvo, and Safetyvia Tech Republiq
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